How App Store search actually works.

Written for developers shipping their own apps, not for marketing departments. No volume figures presented as fact, no ranking guarantees — just what the store publishes, what it does not, and how to make a decision from the difference.

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App Store keyword research

Where the data actually comes from, the five signals worth reading, and a method you can run by hand before you automate any of it.

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Fundamentals

Apple Search Optimization

Which metadata fields Apple indexes, how eligibility and position are decided separately, and how to spend a 160-character budget.

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Scoring

App Store keyword difficulty

What difficulty measures, what it is blind to, and the narrower question a brand-new app should be asking instead.

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Data

App Store search volume

Apple publishes none. What exists instead, why every tool disagrees, and how to judge demand without a volume figure.

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Buying

Choosing an ASO tool

The questions worth asking before paying, and what a solo developer needs versus what enterprise platforms are built to sell.

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Or skip the spreadsheet.

GetRevuu runs this whole method against the live App Store, across ten storefronts, and shows the evidence behind every score.

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